Sharpie - Advertising
I completed this advertising campaign for a class that I took in college. I like displaying this project because it shows my illustration skill as well as thinking outside of the box. The requirement for this project was to create a unique advertising campaign for a product that could be targeted toward a specific audience type. I chose Sharpie as it was getting close to "back to school" time and I wanted to target that audience specifically.
After choosing to create ads for Sharpie, I thought it would be really neat to use the product to market itself. I went out and bought different colored Sharpies and went ahead and started drawing with them. At first, I decided to draw back to school products with the Sharpie but I realized that could confuse the viewer about what the ad was for.
To complete my idea, I drew fun little people that were interesting to look at with the different marker colors that I purchased. Once I did that, I scanned them into the computer, cleaned up the drawings and placed them into the advertising space.